August Fiorin – 2015 Distinguished Gentleman’s Ride

On Sunday September 27th 2015, more than 37,232 smartly-dressed gentlefolk in 410 cities from 79 countries will straddle the saddles of their café racers, bobbers, scramblers and other marvellous custom motorcycles to raise awareness and help fund the cure for prostate cancer.

August Fiorin was proud to be a part of this year’s Distinguished Gentleman’s Ride. We were represented by Founder, Anthony Fiorin, who rode his sick custom bobber while wearing our suiting, of course (note his grey windowpane, slim cut).

Motorcycles and historical elements of their culture have long inspired our brand – from Steve McQueen to Brando, Clark Gable to Eastwood in Coogan’s Bluff. We appreciate their rogue spirit, their representation of freedom, independence and the desire to do things one’s own way. Naturally, men’s health is important to us as well and doing our part to raise awareness and money for prostate cancer research was not only a no-brainer but a great time.

We kicked off in Pasadena and rode for four hours before landing at the Ace Hotel in downtown Los Angeles. This year, more than 37 thousand riders participated in 410 cities in 79 countries worldwide. A great event, a fun time, a noble and worthwhile cause. We’ll be there next year and the year after again and again. If they ride, so will we.

If you haven’t heard of the DGR, here’s what you need to know, from the horse’s mouth:

“The Distinguished Gentleman’s Ride was founded in 2012 in Sydney Australia, inspired by a photo of Mad Men’s Don Draper astride a classic bike and wearing his finest suit. It was decided a themed ride would be a great way to combat the often-negative stereotype of men on motorcycles, whilst connecting niche motorcycle communities together. That first ride brought together over 2,500 riders across 64 cities. The success of the event encouraged the founder to consider how it could be used to support a worthy cause. And the rest, as they say, is eloquently attired history.”

If you’re interested in joining our team for next year’s ride, shoot us an email to get on board: